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The web site states the following, "Do you feel you are missing out on activities because you feel disorganized? Are you always running late because you cannot find what you are looking for? Do you know someone that is or feels disorganized? Afraid to open that filing drawer because of the clutter you may encounter? If you calculate how much time it takes to look for something or how much money is lost in the process, you will come to the conclusion that it is time to get simply organized with Noelle Carroll." I noticed that the web page also said " Postal Address PO Box 130." The meta header had organization as the first optimized keyword. This keyword is followed by increase efficiency, end clutter, and eliminate chaos which isn't as important as organization. The other words gosimplyorganized.com uses is personal empowerment. getting organized is included and might not be seen by web crawlers.